Sports bags and sports bags signal fitness. Here is someone who asserts himself, moves. Driving a car used to be considered active and sport.
Today, this award goes to those who carry the bag on their back and actively exercise. Look how many commuters by bicycle, scooter, skateboard, bike or on footß carry a light sports backpack, easy to close and easy to store.
Your brand should move prominently in this stream. She should be there. Sports and the dynamic ones who move themselves are the focus when you reconsider your target audiences.
Don't miss the trendsetters.
Be at the forefront in a very practical way.
Your logo and slogan will be seen on the front when worn on the gym bag and gym backpack. If the prospect looks at your back with the backpack, your brand is in front of the person looking. So there, where your brand belongs. She stands on the back of whoever was faster, who made it before you. It is situationally and practically perceived at the front and associated with speed! The same is imprinted psychologically from the situation. Your brand - in front.
In this way, what is behind it becomes what it should definitely be in marketing. Someone who learns to stand behind a brand. He only needs to transfer the situation to himself again.
Your logo, your point of view. Your marketing on sports bags, drawstring bags, gym bags, sports bags.